Free resources

Tools, workflows, and guides for figuring out AI.

No paid tools required. Everything here is designed to help SMB owners understand what AI can do, where to start, and whether it makes sense for them.

ChatGPT

AI Assistant

Free / $20 (Plus)

The most widely used AI assistant. Good all-around, best for writing and brainstorming.

Claude

AI Assistant

Free / $20 (Pro)

Anthropic's assistant. Stronger at reasoning and long documents than most alternatives.

Copy.ai

AI Writing

Free / $36+ (Starter)

AI copywriting built for sales and marketing teams with pre-built workflow templates.

Cursor

Coding

Free / $20 (Pro)

The AI code editor that makes vibe coding real.

Descript

Video

Free / $24 (Hobbyist)

Edit video and podcasts like editing a document.

ElevenLabs

AI Assistant

Free / $5 (Starter)

AI voice generation that sounds genuinely human.

Google Gemini

AI Assistant

Free / $20 (Advanced)

Google's AI assistant with deep Workspace integration and a massive context window.

Jasper

AI Writing

From $39/mo

AI writing tool built for marketing teams.

Make (formerly Integromat)

Automation

Free / $9+ (Core)

Visual automation that's actually powerful.

Midjourney

Image Generation

From $10/mo

AI-powered image generation that creates stunning artwork from simple text prompts.

Notion AI

Productivity

Free / +$8/member

AI-powered writing assistant built directly into your Notion workspace.

Obsidian

Note-Taking

Free / $4 (Sync)

Your second brain, built on local markdown files.

Otter.ai

Meeting

Free / $17 (Pro)

AI meeting notes that actually capture what was said.

Perplexity

Research

Free / $20 (Pro)

The AI search engine that gives you answers instead of links.

Todoist

Productivity

Free / $4 (Pro)

The task manager that stays out of your way.

Zapier

Automation

Free / $20+ (Starter)

The easiest way to connect your apps. If you can handle the pricing.

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